Brand Photography For Businesses That Make Things
Most makers are amazing at creating what they specialise in, but struggle with getting the recognition they deserve
When you don’t have a plan for how you show up you…
look smaller than you are.
Your work is great, but a few rushed phone photos make you look like everyone else, so people compare you on price instead of quality.
miss out on the projects you actually want.
When the big job, tender or award entry comes up, you're digging through your camera roll for something usable, and the business that looks the part gets it.
end up posting randomly, or not at all.
Social gets pushed to "next week," and when you do post there's no plan behind it, so it feels like a waste of time and does nothing for the business.
I've been on your side of the job
Before photography paid the bills, I spent years opening hotels: the design, the fit-out, the whole messy process of getting a building from plans to finished. That's where I got to work with a lot of makers. Joiners, stonemasons, shop-fitters, fabricators, builders. People who'd happily spend an extra day getting a detail right that most clients would never notice.
So I know what goes into the stuff you make. And I know that the finished product is only half the story.
The other half is the workshop. The tools. The offcuts on the floor. The person who's been doing this for 20 years and still checks every join twice. That's the bit people want to see, because it shows them who they're actually trusting with their project.
That's what I photograph.
I also know you don't have time to sit there choosing between 400 photos or working out what to post on Instagram next Tuesday. That's my job. I'll capture the story, pick the strongest images and video, and hand you a simple plan for actually using it all.
You get back to making things.
Welcome to
YOUR STORY
You've built something worth talking about. Now people need to know who's behind it.
Your Story is for makers who need to show more than the finished product. It's the full picture: you, your team, your workshop and the work you're proud of. Over one day on site, we capture the photos and video you need to introduce your business properly, then hand you a 12-week plan so you're not left staring at a folder wondering what to do with it all.
No awkward posing, no fluff. Just good stuff that shows people who you are and why they should work with you.
What changes for your business
A website you're actually proud of
Clients see the finished projects and the work behind them, which is what makes them trust you with theirs.
People feel like they know you before they call
Putting a face to the business makes picking up the phone feel less like calling a stranger.
Socials people actually stop for
Your process on screen gives people a reason to stop scrolling and pay attention.
A first impression that does the selling
Visitors land on your site and know straight away you're serious about what you do.
Content that gets used, not forgotten
You'll know exactly what to post, where and when, so nothing ends up sitting in a folder.
Clarity Call
Thirty minutes. What you make, who you're trying to reach, and what the images are for.
You should always have a plan. We do. Its just four easy steps.
Whats The Plan
Pre-Shoot Planning
A shot list and mood board is created and shared. Agreed before the day, so nothing gets missed and you're not making decisions with a camera pointed at you.
Shoot Day
My team and I arrive ready to start shooting onsite. Using the shot list we make sure everything has been covered. Backup of all files are made before we leave, for extra peace of mind.
Delivery
Edited images and videos within seven working days, sized for your website and for social, yours to use forever.
The Package Details
YOUR STORY
$4750.00
A clarity call, to work out what the images need to do
up to 6 hours on site
30 edited images, mixture of workshop and final project, full resolution and web-sized
Matching crops for social
Team headshots and group photo
Director / Owner Portraits
Three short vertical videos cut from the same day
1 video loop for your website
A 12-week posting plan, which image and videos goes out when, and what to say about it
Unlimited use in your own marketing, forever
Delivered in 7 business days
Fit out and multi-party projects are quoted individually. Where several businesses worked the same job, builder, joiner, stone, furniture, each can take the images at a reduced rate. Ask before the shoot and I'll set it up.
Every job includes: one round of revisions, delivery within seven working days, full resolution and web-sized files, unlimited use in your own marketing, in perpetuity
A bit about me
I've been taking photos since I was ten, which makes it 30-plus years now. It's always been the thing I come back to.
Photography wasn't always my job, though. Before this I was opening hotels, working on the design and fit-out and getting them from plans to open doors. That's where I got to work with all kinds of makers: joiners, stonemasons, metalworkers, upholsterers, people who make the stuff that turns a building into a place. I saw how much skill and care goes into work most people walk past without noticing.
When I made photography my full-time job, I started out shooting architecture and spaces, and I've been doing it commercially for about five years. My work has been published and shortlisted in a couple of international competitions. But I keep getting pulled back to the makers. These days that's what I love shooting most: the workshop, the process, the people, and the finished piece they're proud of.
I've been in Canberra for 12 years. It's a great place to raise a family, and it's full of small businesses doing seriously good work.
The business is small on purpose. I'm at every shoot, even when someone from my team is on the camera, because you should be dealing with a real person who actually cares about your work.
If you've made something worth showing off, I'd love to hear about it.
Frequently Asked Questions
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Not really. A bit of sawdust and a few offcuts is what makes it look like a real working space, so just clear anything that's a safety issue and leave the rest to me.
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Nope, most of the people I photograph say the same thing. We'll shoot you while you're working, so you'll be busy doing what you're good at instead of standing there wondering what to do with your hands.
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Very little. I'll handle the planning, work out what we need to capture and send you a simple run sheet, so all you have to do is turn up and keep working.
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I'm at every shoot. Sometimes a member of my team shoots alongside me, but I'm there making sure we get what your business needs.
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Your photos and videos land in your inbox as a download link within 7 business days, along with your 12-week plan.
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If your business is newer or established but people don't really know who's behind it yet, this is the one. During the Clarity Call we will figure out the best package for you and your business.